contrast - week 11

http://rninomiya.files.wordpress.com/2009/03/uad17.jpg?w=450&h=598

This is a successful advertisement that emphasis the power behind the soccer ball. The designer present the existents of the soccer ball through making it have similar scale as the building. The artist employs such technique to counteract against the human perceptual system. The idea that a soccer ball has similar size as a building, and it can cause impact on building is contradicted to believe that audience has in their perceptual system. These contradictions of both realities and believes flashes out the existence of the soccer ball. It enables the artwork to catch attention from audiences through the first sight since people will always be attracted by unfamiliar objects. The main concept behind the image is to emphasis impossible things within the normal world through the enormous soccer ball and its impact. These techniques enable the artist to present an artwork that successful present its concept to audiences through the first glance. The techniques of contrast size and color on the poster may also benefit me in my future artwork.

http://blog.newsarama.com/gallery/albums/userpics/10002/normal_casanova_poster.jpg

The poster makes an unsuccessful attempt to present its main concept to its audience. The scale of positive characters is not large enough. This mistakes result audiences to have difficult time to distinguish the characters from the complex background. Also, the negative background of character has enormous details. This mistake result confusions within audiences on whatever these details belong to the background or to the characters, especially the arm of the woman who is standing and the man who stands on her left side. Finally, this poster is presented by black, blackish green and white tones, which are used throughout most of the image. However, the most interesting area of this poster is the bottom black angular figures, which do not share a similar color tones. Its scale is the largest out of all other positive characters. The contrast between red blood and black body creates attracts attention from audiences. But the artist fail to make clearly point on whatever the figure is negative background or positive background. These confusions make it difficult for audiences to understand the main concept behind the artwork. These mistakes make the artwork has difficult time to communicate with audiences to make them understand its main concepts.