Representational,Symbolic,Abstract - week 15

http://www.yh8688.com/images/remotearticle/200812/1229838201386023401.jpg

I want to be a designer for the advertised poster in the future. It enables me to participate in connecting audiences with the concept in my works. This poster is a successful artwork that combines the layers of representation, abstract and symbolic. 

For the representational layer, the artist present the form of the music instrument horn, people can easily recognize the main shape similarities with a horn because of the personal experience. The poster tries to communicate to public the beach music festival. The shape of horn is the first information that poster is used to emphasize music festival because of its popularity within music concerts.  The form of horn has great impact on audience since audience can connect the horn with the musical festival during the first moment. The abstract layer simplifies the horn as well as the sea animals to simple shape in order to emphasize their existence through the first sight. The symbolic layer emphasizes the location of the concert, beach, through the sea animals such as fish and squid.

For abstract layer, the artist uses many different daubs on the negative background to show that the music show would surround the mind and the body of every audience. This poster also outlines the shape of benthos. Artist use these beautiful benthos shape without detail to enforce audiences to accept their existence. The simple outlines enforce audience to use their experiences and knowledge to visualize them within their mind. These arrangements not only connect the music festival with the beach location. It will also emphasize that the music festival will surround the body and the mind of people as the way that ocean cover these benthos. These benthos are adopted within the symbolize layers to represent the activity within the ocean. The bent hoses are arranged into the shape of the horn within the representation layers to represent the musical festival.

For symbolic, the color blue Symbol Sea and oceans. The artist adopts blue tone and white tone on the poster to symbolize the sky and the sea. The artist also uses sea animals to symbolize the sea and its activity. Some colors of the benthos on the horn are washout. These effects are used to symbolize the sea water. The poster presents the music festival more nature and unlimited. The sea animals are used as part of the horn in the representation layer to represent the music festival on the beach. The shapes of the sea animals are used in the abstract layer to connect the beauty of the music sounds with the beauty of activities within the sea.

Those three layers relate to each other as well as support each other. They cannot be separated since the remaining parts can never be a complete work. The artist uses these techniques to successfully connect audiences with the concepts behind the artwork.

Representational,Symbolic,Abstract - week 14

representational 

http://d3uwin5q170wpc.cloudfront.net/photo/3617_700.jpg 

Designer employees the physical form of human lip and its color to build up the shape of the sofa. People can easily recognize its similarities with human lip through both the sofa and the human lip have similar abstract outlines.  The artist enforced audiences to recognize the sofa artwork by building up connection between the sofa and human experiences of lip. People can lean lightly against on the top of the lips on this sofa and set on the bottom of the lips. This design farther emphasized the physical similarities between the human lip and this work. This enforced audiences to reference their knowledges that human lip will usually has thick and bigger bottom part with thin and smaller top parts. The artist successfully employed these techniques to connect audiences with this artwork through first sight.

Symbolic 

http://t2.gstatic.com/images?q=tbn:hsY6RcVnjD_02M:http://album.udn.com/community/img/PSN_PHOTO/SSZZ0004/f_4791385_1.jpg&t=1

People can recognize the sign as a symbolize to money and value due to its connections currency. The money symbol is used across countries due to its international understandings. People reference it as a symbol since it is imprinted on currencies, such as the US dollar bill.   Numerous artists and designers also implant this symbol to cartoon artworks, banks, valuable designs, in order to emphasis their importances in values and wealth. This symbol now becomes common knowledge with value, and currency.

Abstract 

http://img713.imageshack.us/img713/4167/p1120732.jpg

These washing instruction signs on cloth use abstraction technique to simplify complex images into their simplest form. The artist used simple but essential outlines and shapes to construct the complex shapes, such as iron. The simplicity of these shapes enable audience to recognize their concept through first glance. Audiences can employ these essential outlines and shapes to visualize the actual objects, such as the triangle shape can connect with the iron and the wave shape represents the water. The artist use simplified abstract shapes to enforce audiences to understand the concept behind these shapes through first glance.

visual techniques- week12

http://www.smashingapps.com/wp-content/uploads/2009/01/design-inspiration-lighting-effects.jpg

Irregularity 

Transparency

Complexity

Spontaneity

Boldness

Variation

Randomness

Activeness 

http://static.dezeen.com/uploads/2008/09/mashallahdesign16.jpg 

Asymmetry

Irregularity 

Opacity

Consistency

Distortion

Randomness

Sharpness

These two artworks successful present their concepts and values to audiences through numerous techniques. The first artwork employs randomness and unrestricted as its main techniques.  The second artwork relied on understatement and repetition the same basic shape as its main techniques. Both artworks are interesting and special.

On the first image, the artist employs irregularity techniques through using free lines to construct the basic shape of a human face. All of lines have different density, thickness and colors. It empowers the figure in the image to movement effects such as swinging of hairs. The designer also employs transparency technique to presents 3-D space effects with lines and colors. The line showed slight variations in thickness and the color also change on the intensity to create depths and thickness that separate positive object, the human face, from the negative background. Finally, the designer demonstrates techniques of both complexity and randomness through the neck area of the main character. The neck is computed without restriction since that are no consist direction, order and style. It is freedom, boldness and flexible. The transparencies of the lines present a feeling that is the figure immersed in illusion, unrealistic. I would adopt techniques of both free lines and transparency in order to produce better artworks in the future. These visual techniques enable the artwork to present a feeling of unlimited possibilities and freedoms.

The second artwork presents an extremely special cloth. The artist demonstrates a different view point for cloth that people do not recognize before. He/she employs techniques of both consistency and sharpness to empower the uncomfortable feeling. The equal amounts of spaces between folds create a sense of consistency.  The larger folds within areas such as shoulder create a sense of sharpness. The cloth is constructed by different triangles and each triangle presents sharpness, consistency and understatement. These techniques enable the artwork to present 3-D impression. However, the triangle is randomly arranged, which presents a reality feeling to the artwork. These visual techniques can be adopted on the industrial design work such as the furniture design.

contrast - week 11

http://rninomiya.files.wordpress.com/2009/03/uad17.jpg?w=450&h=598

This is a successful advertisement that emphasis the power behind the soccer ball. The designer present the existents of the soccer ball through making it have similar scale as the building. The artist employs such technique to counteract against the human perceptual system. The idea that a soccer ball has similar size as a building, and it can cause impact on building is contradicted to believe that audience has in their perceptual system. These contradictions of both realities and believes flashes out the existence of the soccer ball. It enables the artwork to catch attention from audiences through the first sight since people will always be attracted by unfamiliar objects. The main concept behind the image is to emphasis impossible things within the normal world through the enormous soccer ball and its impact. These techniques enable the artist to present an artwork that successful present its concept to audiences through the first glance. The techniques of contrast size and color on the poster may also benefit me in my future artwork.

http://blog.newsarama.com/gallery/albums/userpics/10002/normal_casanova_poster.jpg

The poster makes an unsuccessful attempt to present its main concept to its audience. The scale of positive characters is not large enough. This mistakes result audiences to have difficult time to distinguish the characters from the complex background. Also, the negative background of character has enormous details. This mistake result confusions within audiences on whatever these details belong to the background or to the characters, especially the arm of the woman who is standing and the man who stands on her left side. Finally, this poster is presented by black, blackish green and white tones, which are used throughout most of the image. However, the most interesting area of this poster is the bottom black angular figures, which do not share a similar color tones. Its scale is the largest out of all other positive characters. The contrast between red blood and black body creates attracts attention from audiences. But the artist fail to make clearly point on whatever the figure is negative background or positive background. These confusions make it difficult for audiences to understand the main concept behind the artwork. These mistakes make the artwork has difficult time to communicate with audiences to make them understand its main concepts.

Motion in Graphic Design- Week 10

http://photo.pchome.com.tw/ljmzen/124244088370 

This is a successful demonstration of Optical Art. Audiences will identify strong waves perception on this flat image. They will feel numerous waves that travels continuously between the left bottom corner of the image to the right top corner of the image. The author employs both the visual illusion and persistence of vision in order to carry out such effect. The visual illusion is used to create a illusion effect because of human perception that enable audiences to see the “imaginary wave movement”. Even though that there are no real wave movement on the image, the carefully arranges of colors and patterns produce the illusion of continuous waves that travel across the image. The designer also arrange colors and patterns to produce a two triangles that points to both the left bottom corner as well as the top right corner to have a directional movement. This result waves to travel continuously straight within these two points.

http://big5.eastday.com:82/gate/big5/photo.eastday.com/m/20070217/u1a2635853.html  

This is an successful example that demonstrate the movement of energy. Although the woman stands on the flat floor, it seems that she sinks into the whirlpool. The artist employs the thickness of lines to express the energy within the movement. The season that cause the woman to sink into the whirlpool is the thickness of line. The outer lines of the whirlpool are thinner. The inner lines of the whirlpool are much thinker and have smaller distance between each other.  This technique cause the visual illusion within the audiences. The flow of energy creates a movement within the whirlpool that makes it to appear to continue to flowing into the center circle that have unpredictable depth. The energy become larger as lines become busy and complex, The energy is largest at the bottom center since it have the thickset lines out of the entire whirlpool. These techniques enable the artist to produce a visual illusion effect that enables the audiences to visualize the circular movement of the whirlpool within a flat image artwork.

Depth perception -Week 9

http://www.food2.com/images/blogposts/Hulk.jpg 
This is a successful demonstration of depth/size cue poster. The artist emphasizes the enormous size of the main character, Hulk, through comparing him with the objects that we are familiar such as building and vehicles. The overlapping of the main character over the white buildings and vehicle creates a relative scale between the Hulk and the buildings. Since Hulk is larger than both the buildings and the vehicle, the enormous size of Hulk become more easily for the audience to understand and to believe in. The artist farther emphasizes the strength of the main character through placing it before all other objects to create the atmosphere that the main character is standing in front of  audiences. The details within the Hulk, such as textures, farther emphasis his giantess and closeness to the audiences. The blur details of farther objects, such as buildings and ships also create the feeling of a three dimensional world instead of flat image that make the overall artwork more interesting and realistic.  There is also an overlapping area on the left arm of Hulk arm and the white houses, which can prove that Hulk is closer to the audiences than these white houses. The helicopter is another scales to farther emphasis the three dimensional space. The scale between the larger helicopter and the smaller helicopters create a feeling of depth as the size of the helicopters become smaller as they are farther away. The closer one would be larger than the ones that are farther away in order to create the unlimited extensions of depth to make the artwork become more realistic and believable.

tone and color-week 8

http://www.google.com/imgres?imgurl=http://lenovoblogs.com/designmatters/files/2009/06/icsid-world-industrial-design-day-09.jpg&imgrefurl=http://lenovoblogs.com/designmatters/%3Fp%3D1451&usg=__bCZYlSlGzVGaZZkX4qi4jGpQtz8=&h=593&w=415&sz=189&hl=en&start=28&zoom=1&tbnid=8UYa3vPEbOB1vM:&tbnh=139&tbnw=97&prev=/images%3Fq%3Dindustrial%2Bdesign%26um%3D1%26hl%3Den%26biw%3D1002%26bih%3D598%26tbs%3Disch:10,1100&um=1&itbs=1&iact=hc&vpx=286&vpy=225&dur=4526&hovh=268&hovw=188&tx=138&ty=119&ei=ukC9TMjSDYG2sAPU-cGWDA&oei=rkC9TOKXLIe8sQPYkMGqDA&esq=3&page=3&ndsp=15&ved=1t:429,r:11,s:28&biw=1002&bih=598

This artwork represents a colorful poster on the majority part of this image. There are lots of tonal information within this poster. The foliage part on the tree is cold tone. The artist uses different tones of the green color and yellow color to represent the foliage.  The trunk of the tree is illustrated through combining of different tones of the color brown and lines. The different tones of the yellow visualizes the reflection lights of the trunk, while the lines provide unique textures to different part of the trunk. The artists employees warm tones such as orange color and brown color to incorporate words with the trunk above them. The warn tone of orange color and white color at the bottom of the image also establishes a sense of warm and fresh mood. Fresh and bright color symbolizes the vitality of the designer. The artist emphasis the bright tones in order to bring the foliage out of the image. However, the shadow is also an important tone on this image. It enables the image to be seen as a three dimensional images instead of dull and normal flat image. The artist employees line element and dot element to represent this image. The most interesting part in this picture is that dots are made by lines.

There are enormous color usages within this image.  The artist uses enormous saturation color to represent the fresh tree. The designer carefully chooses color usages to incorporate objects as one central concept while arrange them to form strong contrast with each other. One of examples is that the artist places yellow trunks within the large green brushes to emphasis their existence. It also enables the liveness within the trees due to the numerous extensions of the trunks. The color brown and the color green are highly contrast at the first glance in order to establish the feeling of brush and trunk. However, due to their closeness within the color table, these colors also create a unite feeling within the entire foliage.

The shapes of foliage is very interesting especially the shapes within the brushes. The brush shapes create an feeling of liveness due to extensions of the brushes from the trunk.

basic element - week 7

http://www.davidairey.com/images/design/infantry-poster.jpg 

This artwork represents a successfully poster that persuade its viewers. The majority parts of this image are constructed by the tone element. The gray tones that are presented throughout the entire poster to emphasis the feeling of sadness and helpless in the life of this child. The feeling of sadness are enforced through the contrasting of firearm and the seriousness of the child and his age. The artist presents the seriousness through applying heavier dark tones on the face to represent the heaviness hardship that this child encounters. This poster emphasized the hardship using gray tone as negative background while using light dark red on the positive to empowers the concept of infant sadness. The artist uses different colors to separate the word, infantry, to reveal the sadness behind the child infantry. The white color tone is used to separate the word, infant, from the rest of the word to represent that infant are born to be innocent. The black color tone is used to separate the word, ry, from the rest of the word to represent that darkness within human races force these innocent infants to become dangerous infantries. The red background represents blood that spread while these child soldiers eliminate life of others. These techniques successfully construct an overall sadness while powerful concept to viewers of infants who are used as weapons to eliminate others.  The most important for designing a poster is to make the viewers understand the concept of it through the first glance.

http://www.google.com/imgres?imgurl=http://ss24.mcu.edu.tw/~s4440482/images/p20.jpg&imgrefurl=http://ss24.mcu.edu.tw/~s4440482/home-g.htm&usg=__OgBdFXQeLhRa2cBtkKbVQ69knoo=&h=787&w=473&sz=109&hl=en&start=0&zoom=1&tbnid=Mr6b2KwJph-icM:&tbnh=131&tbnw=79&prev=/images%3Fq%3D%25E4%25B8%2583%25E7%259F%25AE%25E4%25BA%25BA%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D919%26bih%3D690%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=388&ei=ztKzTKzICYSWsgOq0a35Bw&oei=ztKzTKzICYSWsgOq0a35Bw&esq=1&page=1&ndsp=17&ved=1t:429,r:1,s:0&tx=36&ty=84 

There are enormous color elements usages within this image. The artist uses fresh and bright color to contrast with each other, which enforces each  shapes to stand out from each other. These techniques enable the image to pop out from the poster. However, the author also uses contrast color to  emphasis the shape of the main character in this image.  Blue and yellow are contrasting color so people would focus on the Snow White more than other seven dwarfs due to the hight contrast between these two colors. The saturation of the positive characters is stronger than negative background so viewer would focus on the positive characters. Colorful images present an feeling of warmness and happiness, which will attract many viewers such as child. Most of colors on the children’s book are fresh and light to emphasis the feeling of happiness and warmness to comfort and care to their readers, especially child.

http://www.dragoart.com/tuts/pics/9/4365/21513/how-to-draw-tom-and-jerry-step-5.jpg

The artist use gray lines heavily to construct the basic body shapes of each individual characters. The gray lines are used to make body shape enclosures while position them correctly into their proper locations. The blue, red line is the iterative process, giving more detail to the exist body shapes of each individual characters. They also represents light directions, which helps the artist to place shadows and colors more correctly. The important part of design and sketch process is to position each element correctly, such as characters, backgrounds, lightings, and actions. These design successfully accomplish these important goals, which helps the artist to have strong foundation for a successful work. 

good and bad design -week 6

This poster demonstrate a design that successfully present its goal to its target audiences. Print advertisement designer focuses on present an idea to audiences with symbols that empower original ideas into powerful statement. The artist of this picture presents a balanced but sharpen structure through contrast. Even though that most of poster presents negative area, such as the blue background, but the color of the positive symbol, the white pigeon, successfully sharpen the ideas of this poster. The white pigeon that flies upward and the enlarged word “Peace” balances the poster and makes it to have a sense of level. It uses other color such as green in symbol, the green leaf, with the word to tight the balance. Three colors that are chose for these image also presents similar idea, the peace and softness. These techniques build an idea of Peace into a powerful and sharp idea that have great impacts on its listeners.

http://www.un.org/events/peaceday/2007/images/idp-poster-07.gif 

This poster presents an unsuccessful attempts to present the point to its audience. Major design mistakes that print advertisement designers make is fail to help audiences to understand and accept the point. One of mistakes that this image presents is fail to sharp out the main idea. There are too many overlapping areas that make the main idea, which is the football player, difficult to see.  It is a stress on the middle of this poster.  It looks so busy and too much detail on it. The contrast of colors between the negative background, which is the mixture of gray, violet and orange, and the positive symbol, which is the white football player, is difficult to distinguish. The orange color of the negative background is sharpen than the white color of the positive symbol. The first moment that audiences view this poster, the orange background will be the first sight instead of the football player. These techniques fail to attract audiences to understand and accept the target point of this poster, since ideas are neither clear nor strong enough to be understand and accepted.

http://www.zachgraeve.com/2008/10/25/abstract-sports-poster-tutorial/ 

visual information : sick economy - week 5

This economic poster presents an critical problem within current economic situation. Falling of stock is an important visual representation for the current bubble economy. The falling of stock is illustrated through a red arrow that points downward with a background of a one hundred dollar bill. One pencil is drawing  Benjamin Franklin’s mouth to symbolize the uncertainties within current economic.  This picture symbolizes that the United States of America is currently facing a enormous economic problems. The pencil that place above the mouth of Benjamin Franklin symbolizes the duty and the power of the world to change and to save the economic problem. It is now depends on the government and people to find a solution to draw out a future that will shape the one hundred bill, the economic, or destroy it. Red stock arrow represents an critical problem within stocks of the world, and the bigger arrow head represents an enlarger problem as stock keep falling down. The image symbols that employs by this kind of economic related image often are arrows and dollar bills since they reflects economic objects such as stock and currency. Color such as red and green reflects status of current economic such as red represent dangerous while green reflects safe. The combination of economic symbols often build the image to a deeper meaning on how these objects interact with each other. The stock arrow and dollar bill background reflect how falling stock greatly impact current currency system. These image adopt such techniques to represent critical issues within economic that the world is facing today.

Another representations for this kind of image is economic/political comic. These types of economics often place current important issues in an extraordinary ways that enforce viewers to accept such problems. Economic comics often employs large pile of money and large stock arrows that falling down or flying away to represent desperate economic situations. However, most comics employ heavy line usages and objects often have less detail than real life picture. Most of them are in white and black instead of the colorful tendencies that economic image above employs.

http://www.google.com/imgres?imgurl=http://www.silverbearcafe.com/private/07.09/images/sick_economy.jpg&imgrefurl=http://www.silverbearcafe.com/private/07.09/recover.html&usg=__URAHpqeHf5WEdxx9fELrxPnhEUQ=&h=300&w=400&sz=84&hl=en&start=107&sig2=tIelVSmIf8_RUrjtxCqyvA&zoom=1&tbnid=3mvquvg34Z4seM:&tbnh=129&tbnw=172&ei=Y4eiTOKnAYWEvgPXv6WIBA&prev=/images%3Fq%3Deconomy%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1250%26bih%3D720%26tbs%3Disch:10,2500&um=1&itbs=1&iact=rc&dur=400&oei=WoeiTOOLAYPGswa1lKmKBQ&esq=5&page=5&ndsp=26&ved=1t:429,r:15,s:107&tx=59&ty=85&biw=1250&bih=720

Puzzle - Various Visual Thinking - week 4

Areas in the Big Square by Peter Grabarchuk

The shape consists of overlapped color circles. Which two colors have their total visible areas equal?

It is a "Gestalt Principle: Symmetry" image. So I saw it as whole of a figure. 

In my way, I draw the black line to restore the circular original. (restore the individual part). I follow the “finding” that shape out each circular figure and make the circular figure more basic.

So I can easy to see the area which is hiding by other circular figure.

For red area- it has six areas that are explicit while other three areas are hide by yellow area and two blue areas.   (+6 and -3)

For green area – there are seven explicit areas and three areas are hide by two red and one blue. (+7 and -3)

For blue area –there are seven explicit areas and three areas are hide by two yellow and one green. (+7 and -3)

For yellow area – there are eight explicit areas and two areas are hide by one blue and one red. (+8 and -2)

So I count the blue area and green area has same visible areas.

My friend’s (Kent) solution: The picture shows the fragments of circular figures to viewer. But in our brain, we still can see the whole circular figures. It is the visual memory in our brain.

So he thought each circular are perfect circulars. And he counts the parts that are hided within another circular figures.

For green area – the fourth row far left, it is only one part that was hiding by another green.  The fourth row middle and right one; it is also same as for the fourth row left one. Finally, the last one hides in the third row far left. There are three part hiding on the green and red.  So it is 1 1 1 3 = 6.

And so on,

For red area – 2 2 2 1, there are seven areas covered

For blue area – 0 2 3 1, there are six areas covered

For yellow area- 0 1 2 2, there are five areas covered.

Accounting to the data, we can know the green area and blue area have same visible areas.

---------------------------------------------------------------------------------- 

Three Bracelets by Peter Grabarchuk

In my solution, I compare the right bracelet with the bottom bracelet. The one triangle of the right bracelet is point toward a different direction than the one in the bottom bracelet. I compare the two bracelet by using the method of “matching,” but it is not the same one. I keep comparing the left bracelet and bottom bracelet. I discover the two bracelets are the same. The only different is the left bracelet is flipped. It is “visual induction II”.

So I find the left bracelet is same with the bottom bracelet.

Kent’s  solution.

He looked for the common parts within the three bracelets. First he keeps remembering the set of two triangle that point toward each other and the set of the two triangle that point toward the same direction. “Matching” another two bracelets. It can find the right bracelet is different with another two bracelets. The left bracelet and the bottom bracelet are the same one.

Feature Channels and Visual Search Week 3

This poster presents features of both feature hiearchy and visual searches. This poster presents similar color themes throughout the entire images. The bottom color is similar to the objects except the red object. The artist uses color feature channels on the form of the arrowhead. So the red people figure can stand out from rest of other figures. Also, the arrow brings motion and direction to viewer. When viewers look this image, they will follow the arrow direction unconsciously. we can feel the red object are more closely. This features allow the entire image to represent as a more reliastic three dimensional arror that faces toward viewers.
Viewer are attracted by color feature channels easier.
Color feature channel can use on the children education webside. it make children more understand the main opints. Feature channel enables children to have more understanding about educational subjections. Visual searches enforces children to carefully examine pictures, which make them to have a  more solid understanding of target subjects.

http://www.google.com/imgres?imgurl=http://pic1a.nipic.com/2008-10-22/20081022213028948_2.jpg&imgrefurl=http://www.nipic.com/show/1/53/068a0af4bc1991f4.html&usg=__-ehd02cqJL2XotEoYHnNKYuKEak=&h=768&w=1024&sz=81&hl=zh-TW&start=57&zoom=1&tbnid=536SXaHUvFRpoM:&tbnh=145&tbnw=193&prev=/images%3Fq%3D%25E7%25AE%25AD%25E9%25A0%25AD%26um%3D1%26hl%3Dzh-TW%26sa%3DN%26biw%3D1440%26bih%3D755%26tbs%3Disch:10,1264&um=1&itbs=1&iact=rc&dur=550&ei=PR-PTN_3O4jQsAPX3riyDg&oei=Mh-PTOLNNMKcnweXyMDgDA&esq=3&page=3&ndsp=28&ved=1t:429,r:17,s:57&tx=99&ty=68&biw=1440&bih=755

Top- Down Visual Processing - Week2

It is a very interesting picture. I only saw the light and the curtain at the first glance of the picture. I can’t separate the background and object. Because of the colors are similar to each other and visual process is light and curtain first. Visual process would disregard other colors and objects. On the second moment, brain and eyes keep to thinking and seeing about this picture. My brain discriminate the real object from the background and also discover the daub of the background.

This is an example of the top down visual processing. We usually use the visual process on the website research or poster. For example, on the YAHOO homepage, the most important news would be apparent and easy to understand. YAHOO achieves this result by techniques such as adopt large and colorful pictures and/or texts to attract visitors. YAHOO homepage use the visual process to attract people read the news. 

http://www.google.com/imgres?imgurl=http://www.hilife.com.tw/hiblog/Upload/台灣設計師週014.JPG&imgrefurl=http://www.hilife.com.tw/hiblog/Article.aspx%3FId%3D163&usg=__-mYLDhQnA7jLAx0yvxmZc7RsbZQ=&h=1224&w=1632&sz=206&hl=zh-TW&start=87&zoom=1&tbnid=zSl3oFRevLRTYM:&tbnh=128&tbnw=195&prev=/images%3Fq%3D%25E8%25A8%25AD%25E8%25A8%2588%26um%3D1%26hl%3Dzh-TW%26sa%3DN%26biw%3D1440%26bih%3D797%26tbs%3Disch:10,1800&um=1&itbs=1&iact=rc&dur=398&ei=-f2FTL2dDo3GsAObloH3Bw&oei=7_2FTJSiMI3UtQPSyfT2Bw&esq=4&page=4&ndsp=29&ved=1t:429,r:10,s:87&tx=137&ty=89&biw=1440&bih=797