I want to be a designer for the advertised poster in the future. It enables me to participate in connecting audiences with the concept in my works. This poster is a successful artwork that combines the layers of representation, abstract and symbolic.
For the representational layer, the artist present the form of the music instrument horn, people can easily recognize the main shape similarities with a horn because of the personal experience. The poster tries to communicate to public the beach music festival. The shape of horn is the first information that poster is used to emphasize music festival because of its popularity within music concerts. The form of horn has great impact on audience since audience can connect the horn with the musical festival during the first moment. The abstract layer simplifies the horn as well as the sea animals to simple shape in order to emphasize their existence through the first sight. The symbolic layer emphasizes the location of the concert, beach, through the sea animals such as fish and squid.
For abstract layer, the artist uses many different daubs on the negative background to show that the music show would surround the mind and the body of every audience. This poster also outlines the shape of benthos. Artist use these beautiful benthos shape without detail to enforce audiences to accept their existence. The simple outlines enforce audience to use their experiences and knowledge to visualize them within their mind. These arrangements not only connect the music festival with the beach location. It will also emphasize that the music festival will surround the body and the mind of people as the way that ocean cover these benthos. These benthos are adopted within the symbolize layers to represent the activity within the ocean. The bent hoses are arranged into the shape of the horn within the representation layers to represent the musical festival.
For symbolic, the color blue Symbol Sea and oceans. The artist adopts blue tone and white tone on the poster to symbolize the sky and the sea. The artist also uses sea animals to symbolize the sea and its activity. Some colors of the benthos on the horn are washout. These effects are used to symbolize the sea water. The poster presents the music festival more nature and unlimited. The sea animals are used as part of the horn in the representation layer to represent the music festival on the beach. The shapes of the sea animals are used in the abstract layer to connect the beauty of the music sounds with the beauty of activities within the sea.
Those three layers relate to each other as well as support each other. They cannot be separated since the remaining parts can never be a complete work. The artist uses these techniques to successfully connect audiences with the concepts behind the artwork.
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